3 Questions to Ask When Hiring an Influencer

Influencer marketing is one of the biggest marketing trends of the last five years. If your brand hasn’t considered influencer marketing, now may be a great time to look into it. When you are ready to find the right influencer partnership, here are three questions you should be asking to find the best influencer for the job.

What Type of Influence Do You Have?

The first key question to ask any potential influencer is about their influence. Who belongs in their audience? Do they have a micro-niche, or do they work on a macro level for brands? It is also important to understand if their influence is based on their location, or whether they have a global audience. The type of influence an influencer has will help you determine if your brand fits within their sphere of influence, and how you can adapt marketing around this partnership.

What Platforms Do You Have a Presence?

Another key question for influencers is where they provide their influence. If you want to run a strong campaign on Facebook, for example, you don’t want to work with an influencer that works primarily on Twitter. If you want to have a broad campaign for your brand, you may want to seek the influence of someone who has an engaged following on a wide range of platforms and can easily craft your brand’s message custom for each one.

How Will You Measure Success?

The third and most important question to ask a potential influencer is how success will be measured throughout the campaign. Success in this type of marketing can be measured in a variety of ways. Some important metrics include the engagement on branded posts, increased sales, and building a bigger audience for your brand’s own social presence. Determining which metrics you will concentrate on can help you and your influencer craft the right message for their audience.

Are you ready to take your brand to the next level with influencer marketing?