3 Questions to Ask When Hiring an Influencer

Terri Deno
2 min readJul 13, 2022

Influencer marketing is one of the biggest marketing trends of the last five years. If your brand hasn’t considered influencer marketing, now may be a great time to look into it. When you are ready to find the right influencer partnership, here are three questions you should be asking to find the best influencer for the job.

What Type of Influence Do You Have?

The first key question to ask any potential influencer is about their influence. Who belongs in their audience? Do they have a micro-niche, or do they work on a macro level for brands? It is also important to understand if their influence is based on their location, or whether they have a global audience. The type of influence an influencer has will help you determine if your brand fits within their sphere of influence, and how you can adapt marketing around this partnership.

What Platforms Do You Have a Presence?

Another key question for influencers is where they provide their influence. If you want to run a strong campaign on Facebook, for example, you don’t want to work with an influencer that works primarily on Twitter. If you want to have a broad campaign for your brand, you may want to seek the influence of someone who has an engaged following on a wide range of platforms and can…